All the logo designers understand and even value the significance of a professional law firm logo, small or large. It represents the firm; it tells its story and symbolizes its brand to the whole world. Viewed by existing and potential clients daily, it can jeopardize, even wreck the success of firm if designed poorly.
Regardless of how great your services are, if the logo sucks, you are going to face a hard time in attracting clients. This is the main reason companies are investing a lot of time, money and efforts today in hiring the best logo designers to try and design the best logo that they possibly can.
Here is a list of top mistakes that logo designers must avoid.
1: Plagiarizing, Copying, or Stealing Somebody Else Logo
Trademark and copyright infringement is common on the web, not only for design, but everything right from media to intellectual property and ideas. Any professional and serious designer will know that it is totally unacceptable to knowingly steal or copy somebody else’s work.
Just crossing your fingers, hoping to go away with it simply is not the most excellent strategy. Place yourself in the client’s position, who has paid you just to design a new logo and if it turns to be infringing or stolen on another law firm logo, not just will there be some potential legal ramification, but they will have to spend money and time to fix the trouble which should never have turn up in first place.
2: Having an Overly-Complex or Vague Design
You have just begun an exhilarating project and you’re working to tight deadline. You’ve so many ideas that they are just bursting out of sketchpads and on the floor. Your deadline is coming up and you finally end up combining many strong approaches in one.
Now the problem is that the final logo that you propose to your client is a complex design, sending different messages and lacking clarity ultimately. If the firm’s logo is not clear, how will any outside party, a prospective client for instance, gain an understanding of message being portrayed? So, the key is to keep the things simple rather than complicating it.
3: Poor Colors Choices
Another popular mistake lots of designers appear to make is while making colors choices. Certainly, logos can be extremely vibrant and colorful as it is one method to catch the eyes and form a great, memorable image, but every color doesn’t goes with one another.
A secondary point here with regards to bad colors combinations lies in ‘meaning’ of color psychology in logo. It seems like a clear point to make, however think of what the color means from conceptual background prior to assigning to messages you’re trying to portray.
4: Designing Logo Which Isn’t Appropriate for Every Medium
After making what they believe is an ideal logo, lots of logo designers finalize the work with client, without even double checking on whether it’ll work in all available mediums or not. Most logos will rarely emerge in one format solely, rather a large variety.
This goes to the ideas of ensuring that you begin in just black in white, ensuring that logo design works best in the simplest forms and is also adaptable for various mediums formats.